Re-engagement is the process of identifying lost subscribers and creating specific campaigns to bring them back. We'll explain what re-engagement campaigns are, why they're important, give you some examples of emails to send, and – here's the best part – we've collected re-engagement tips from real business owners that you can use as inspiration. To help businesses re-engage lost subscribers, we've put together the ultimate re-engagement guide. You just have to work a little harder to re-engage them. They might read a subject line or two, but they're not opening your message or clicking on any links inside.Īre these subscribers a lost cause? Not at all. In other words, subscribers are ignoring the emails you send. Research suggests 70-75% of your email list is inactive. But, it probably happens more often than you think.
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